WATCH VIDEO REVIEW HERE
He's put hip hop on standby to become a reggae artist, changing his name to Snoop Lion to symbolise his unholy reincarnation (is Snoop going through a mid-life crisis?).
Predictably, Reincarnated is an overproduced pop reggae album featuring too many guest stars and not enough catchy, memorable hooks. Its not a terrible album but it isn't good either. I respect Snoop for trying something different, but rapping is his calling and he should return to it and quit the stoner-licensing Rasta act.