Friday, 20 September 2013

Review of "Trap Lord" by A$AP Ferg

If you're a coke-dealing New York gangster, this is the album for you.

 Trap Lord, as the name suggests, takes a lot of influence from 'Trap music', a relatively new genre that has seen a boom in popularity in the last year, instrumentally characterised by heavy bass drums beats and fast twiddly hi-hats, a famous example being Baauer’s 'Harlem Shake' (love it or hate it).

The lyrics on this album meanwhile take a lot of influence from trap culture, a trap being a term for a ghetto ruled by drug lords. A$AP Ferg - rapper and member of the hip hop collective, A$AP Mob – plays the character of a drug-dealing kingpin. Subject matter consists mainly of how much money and bitches he has, the length of his gold chain and the length of his dick.

Personally, I have the same problem with this album I had with Jay-z's “Magna Carta … Holy Grail” and Kanye West's “Yeezus”. I dig the beats, but I can’t stand the rapping itself – and no, I'm not some old man who think all rap is crap with a silent c. This just isn't my lyrical cup of tea. I thought hip hop was past the braggadocio and genitalia-size boasting. I understand that Ferg may have been aiming for a tongue-in-cheek image but I feel he could have dealt with it in a more lyrically diverse way with more varied imagery than just dicks, chains and hoes..