'Humble' - Kendrick Lamar
Yes, I know, two Kendrick singles in one week shouldn't be allowed, but I set the rules here. This is my swamp. Dropping last night, this single sees K-dot calling out his rivals (and perhaps himself) to 'sit down' and 'be humble' through a series of clever quips. The Mike WiLL Made-It engineered production is a lot cleaner and leaner in comparison to the material of To Pimp A Butterlfly, and he's pulling the reins back on his flow too, but the result is still very fun. As for the big budget music video, it's got some great cinematic shots. Kendrick is on fire (literally)!
This is how you write a satisfying rock build up. Not some dull Shine-On-You-Crazy-Diamonds five-minutes-of-ambience bollocks. Not some predictable EDM-esque drop. Not some brief acoustic guitar foreplay followed by a premature ejaculation of distorted guitars whilst you’re still getting your headphones on. London rockers Childcare instead use their female/male combo and minimal instrumentation to create a song that builds up tactfully and teasingly from start to finish. The band name might not be very rock and roll, but they make up for it sonically.